Mastering the Future: How AI Can Help You Stand Out

Hello Producers,

I respect everyone’s opinion, but I believe that those who are against AI are missing out. Of course, you might not like it, but I think we can all agree there’s so much potential to benefit from, and it’s only going to grow. This brings us to our latest guest, Audrey, who has mastered the art of blending AI with human creativity to help brands and businesses stand out.

Content Creation in the Age of AI: How to Build, Grow, and Thrive | #76: Audrey Chia

Audrey Chia is an AI content creator and the founder of Close with Copy, a consultancy blending human insight with AI to help brands scale faster and more effectively. With a background in launching campaigns for major brands like Nike, IKEA, and Samsung at BBH Asia Pacific, Audrey now uses her skills to drive growth through AI-enhanced, conversion-focused copywriting. She specializes in developing bespoke AI content systems that save time and boost ROI, while also offering strategic copywriting to maximize conversions.

Audrey’s ability to harness AI is further demonstrated by her rapid LinkedIn growth from 0 to more than 30,000 followers in just eight months. Listen to this episode to learn how to build your brand, grow your LinkedIn profile, and leverage AI for your content, all while staying inspired by Audrey's positive and growth-oriented mindset.

• https://www.linkedin.com/in/audrey-chia/

• https://www.closewithcopy.co/

• https://lp.closewithcopy.co/launchpad-waitlist

Lessons:

• Foster a Proactive Mindset of Learning

• Work Smart with the Latest Technologies

• Set Audacious Goals and Go for Them

• Establish Yourself as an Authority

• Never Stop Learning

Lesson 1: Foster a Proactive Mindset of Learning

Early in her career, Audrey demonstrated a proactive mindset that we can all learn from. Even in her first job, she was constantly looking for ways to acquire new skills, stand out, and improve herself. Today, she continues to push boundaries by learning new skills each year. Often, people assume learning ends with school, but Audrey proves that it’s a lifelong decision.

Lesson 2: Work Smart with the Latest Technologies

Audrey didn’t stumble into AI by accident. Her genuine curiosity led her to explore the possibilities, and she soon realized how much it could benefit her work. Yes, AI can feel overwhelming, but everyone has to start somewhere—Audrey did too. And even if you’re not an expert, I guarantee there’s something in AI you can use to your advantage.

Lesson 3: Set Audacious Goals and Go for Them

When Audrey told me how recently she started on LinkedIn, I was surprised—maybe even a little envious. Despite being fairly new, she already has over 30k followers. I won’t mention the current number because it’ll probably be much higher by the time you read this! Her secret? Setting ambitious goals and going after them. What’s her goal for the end of this year? I guessed correctly—can you? So, dream big, chase those goals, and give it your all. I believe in you.

Lesson 4: Establish Yourself as an Authority

This is something I wish I had focused on earlier. Whatever field you’re in, wouldn’t you want to be seen as an authority? Audrey has achieved this through her content, podcast appearances, and business ventures, and she’s continuously solidifying her position. How can you establish yourself as an authority in your field?

Lesson 5: Never Stop Learning

I’ve talked a lot about this, but it’s worth summarizing some examples from Audrey. She learned new skills in her first job to stand out, mastered AI for her business, maintained a growth mindset, and constantly improved her LinkedIn presence. On top of that, she ventured into the podcasting world. There’s always room to improve, even if it’s just 1% a day—it adds up!

The AI landscape can be overwhelming, which is why we need people like Audrey to help us navigate it. But more than that, I hope her proactive mindset and positive attitude have inspired you to keep pushing yourself.

What’s your take on AI? What tools are in your toolkit? How do you stay up to date, and who do you follow for insights? As always, feel free to let me know, and I promise to get back to you.

Keep producing,
Tomment